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Our Story
Virgule was founded in 2004 by Kari Cassell. She is a Digital Marketing Technologist and Product Strategist, an entrepreneur at heart who comes up with wildly innovative ways to solve problems, connect the boardroom and the brand with their customers, put people at the center of everything she does, and transform ideas into experiences / relationships into customer successes, that positively impact people/product, the bottom line, and create business value. Virgule started out as a market liaison between the business world and the investment community by rounding out their due diligence process. As the investment community started pushing back on businesses to "prove themselves", Virgule moved over to the business side to combine insight, strategy, roadmapping, and customer success into growth milestones that businesses could "prove" to investors. Virgule brings together the financial competency of a strategy consultancy / product management / high touch sales/ marketing team with the creativity of a design & media lab. Problem Discovery At Virgule, we have the ability to learn, unlearn, and relearn as innovation seekers. To conceptualize, and then re-conceptualize ideas based on feedback, usage, observations, predictive assumptions, or shifting priorities allows us to recalibrate our thinking while things are in motion. Who We Work With If we listen to the media, we associate entrepreneurs with startups and small companies. But as technology rapidly disrupts every industry, the challenge for every enterprise - small and large - is to rethink their business models, reconnect with their users and customers, and enable their entrepreneurs to drive the revenue strategies that make sure customers are deriving success from your solutions, contracts, and relationships . There is amazing entrepreneurial talent hidden in large enterprises, as well as small. Virgule works with this hidden talent to help identify new revenue streams, increase productivity, drive a digital transformation that adjusts to a new era of deep customer engagement, social media management, altered processes, and an explosion of digital customer and consumer data. Virgule helps rewrite the competitive and operational playbooks that establish a new set of relationships, partnerships, engage human imagination and corporate competencies that create new growth, product strategies, customer successes, & new value. |
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