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As innovators at Virgule, we follow a path of play, passion, and purpose. What starts as play for us turns quickly into passion ~ a contagious combination of curiosity, imagination and persistence that inspires people and teams to look forward and go beyond what is.
Passion, for us, is the process of looking at the world through a different lens to find solutions to big, often complex, problems. It leads us to new products and novel approaches to doing business. Then a sense of purpose sets in for using those passions to do meaningful work. Innovation is one of the most powerful societal and economic growth engines we have, and it requires a change in perspective. It is a simple creative problem solving process that involves breaking down a problem to understand it, generating ideas to solve the problem and evaluating those ideas to find the most effective solutions. Virgule's tinkering play and experimentation, empowerment and whimsy, occurs at our core. Here we address emerging consumer needs, global business challenges, take risks and fall down, listen and observe, ask good questions, understand more deeply, collaborate with those who have perspective and expertise with integrative thinking that achieve breakthrough ideas and add value to things that weren’t there before. We connect your idea to a business strategy, generate momentum, and help you tell your story across platforms ~ online and off ~ to fragmented audiences. We help you build successful relationships with your customers, long after the sale, to maximize their lifetime value, retention, loyalty, and recurring revenue opportunities. Your story is worth telling. It can transform your audience, take listeners on a journey to a new understanding. Virgule can help you captivate the senses of your audiences, digitally share your relationship with them, and inspire them to tell your stories for you. Today, people don’t buy your product, service, or idea; they buy your story that’s attached to it. With digital storytelling, we are not just sharing your story but a way to experience it. It is central to the human experience and central to Virgule – it’s how we explain and make sense of the world. Persuasion, influence, and motivation is deeply rooted in our storytelling. We focus on the customer, in creating meaning, messaging and metrics that are responsive, relevant, impactful and designed for success-driven growth. |
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Photo Credits: Echinops: Reeser Manley, Amberle Van Den Broeke, Sally Maxson, Yan Chi Vinci Chow, Martin Simonis, Mark Robinson, Marcelo Gerpe, Jason Howie, Samuel Axon, USDA, NEC, MyLink, Adam Fagen,